Wednesday, December 14, 2005

We Apologize and Have Taken Action

Recently, SOHOTAMPA.COM and TAMPAGOLD.COM became an affiliate advertising site for over 80 national businesses. Included are Florsheim shoes, Mikasa, Sharper Image, Macy's, Hilo Hatties, Time Life, Aetna and many other household names - and Wal-Mart.

Recent articles concerning claims against Wal-Mart of racism and how Wal-Mart responded have lead us to withdraw from being a Wal-Mart affiliate. The stories that have existed about this company have frequently been peppered with concerns about damage to local economies, fair wages and benefits, buying products from sweatshop manufacturing conditions, and more.

If Tampa were a small town, we would probably not like Wal-Mart due to their ability to eliminate the important local businesses. They have definitely had an impact in Tampa - both good and bad.

However, the new charges regarding a very poorly handled situation in the Brandon store is more than we are willing to ask our site visitors to overlook.

Internet advertising for this holiday season has grown by 24%.

We have removed their ad links on our sites, notified them as such by email, and withdrawn from their affiliate program

We apologize to you for any uncomfort this may have created you and assure you that our sites do not condone racism or bigotry.


IN AN UPDATE - 12/14/05 - It seems that Wal-Mart has taken the step of firing the store manager and putting another store employee on some sort of "double secret probation". These steps might help, but it is the overall company thinking that really needs to be considered.

3 comments:

Anonymous said...

Bravo! For standing up against Wal-Mart..thank you for dropping their advertisements from your site. I've been boycotting them for years just on general principle, but this latest racial profiling in Tampa takes the cake.

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