A Story About a Horse

Time - 1920. Location - almost anywhere.

There I am working at home as usual when this fancy dressed fella stops by to tell me about how my life is going to change. He tells me about a new world coming and what it is going to mean.

I only have to laugh. For generations my family has done as I am doing. Working at home and travelling as we always have. Whether by myself or with the whole family we were always able to get where we wanted to go with a minimum of effort.

He started talking about thousands of new business locations dotting the countryside and people thinking of things in a whole new way.

Seemed like a nice young fellow, but he will learn that things don't just change like that.

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And a short time later - things did change - no more horses or wagons, no one travelling as they did. Thousands of gas stations sprouting up to take care of them and a whole new industry was born.

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Over 70% of 2005's air travellers will buy tickets online - not from travel agents. Online sales of almost all products are continuing to rise at double digit rates. 73% of home buyers are using the internet to shop for a new home, 26% are actually finding their home online. The average internet user spends more time online than watching TV. Over 35% of today's holiday shoppers will buy a gift online. Online advertising spending is rising at a rate of 26%. Newspapers are laying off workers partially as a result of the competition from the internet.

**********If you aren't using the internet to advertise your business maybe you are still using a horse and wagon to attract new customers to your door or to remind your existing customers that you are still here.

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